Ruth Kalinka Designs

Would-you-like-a-cup-of-tea?

Obviously, over here we’d have a cup of tea… the answer to everything!

Wise words from a friend in England last week while I had to wait. For huge design files to transfer. For software to run. For technology to work its magic, while not knowing whether or not the solution would work.

I wanted to use the waiting time productively and I was growing impatient.

So, I took his advice. I waited out the 40 minutes of file transferring and software processing away from the computer. I brewed a pot of tea, cleaned the kitchen, and listened to Eat Pray Love on audiobook.

And guess what? He was right. I was more calm and focused. I’d still been productive, too, but in a much needed physically active, get-away-from-the-computer way. In a fill-my-mind-with-something-inspirational way.

Take a break. Have a cup of tea. Embrace the waiting time, the uncertainty, as a moment to recharge, so that you’re clear and ready when the next task arises.

That advice is still making me smile days later, popping into my head while I wait for decisions and files so I can finish another design. The kitchen and laundry are clean.

Geeky footnote: The latest episode of Dr Who (just days after this advice) has a bit about tea, so read the photo caption like a Dalek!

My friend Adria Richards and I recently discussed my goals and she posted this awesome video endorsement.

As Adria mentioned, I am looking to play a greater role in the conversations and strategy surrounding your brand and to get involved with what people are saying about your products and services. Particularly in the wine and food industry.

3 roles I am eager to play in your next project:

1. Conversationalist (What are people saying about your brand online? How can you engage in the conversation?)
2. Conference Evangelist (How do you connect at conferences and trade shows? Who’s out there talking about you?)
3. Design and Content Strategist (What are your words and visuals actually saying about you? What do you want them to say?)

I am detail-oriented, LOVE people, and love sharing everything I discover about wine and food! Currently on the East Coast (US), I can work with you anywhere (gotta love technology!) and am open to relocation and new adventures.

Who do you know? How can I help?!?

Hilarious and super design geeky! Happy Friday!