Ruth Kalinka Designs

My friend Adria Richards and I recently discussed my goals and she posted this awesome video endorsement.

As Adria mentioned, I am looking to play a greater role in the conversations and strategy surrounding your brand and to get involved with what people are saying about your products and services. Particularly in the wine and food industry.

3 roles I am eager to play in your next project:

1. Conversationalist (What are people saying about your brand online? How can you engage in the conversation?)
2. Conference Evangelist (How do you connect at conferences and trade shows? Who’s out there talking about you?)
3. Design and Content Strategist (What are your words and visuals actually saying about you? What do you want them to say?)

I am detail-oriented, LOVE people, and love sharing everything I discover about wine and food! Currently on the East Coast (US), I can work with you anywhere (gotta love technology!) and am open to relocation and new adventures.

Who do you know? How can I help?!?

Hilarious and super design geeky! Happy Friday!

My housing search ended last week in a surprising way. While I was so determined to move to reduce rent (and had several nice options available), I ended up using that market research (47+ properties!) to negotiate my existing lease.

The search was invigorating and exhausting. I met amazing people, joined new communities, and enjoyed the adventure. But, the process was physically demanding and emotionally draining, so it was also a relief to reach the end.

I’m continuing to downsize and reorganize my space, but now I am channeling all of that search energy into connecting with new clients, creating awesome web and print design work, and pursuing my passions in food and wine.

Sometimes it’s hard to know when to stop and change direction, instead of feverishly pushing forward on something that is no longer taking us toward our goals. Sure, I’ve made some compromises in this choice, but I know on a gut level that this was the right decision at this time.

I later discovered that this advice can also be found in The Dip by Seth Godin, whom I had the pleasure of meeting with Hugh McLeod at the Purple Cow print party on the very day I ended my search. The event was wonderfully intimate and inspiring, particularly on a day of moving forward in a new direction. (Thank you, Hugh and Seth!)